Privacy Policy

In general, we only process the personal data of our users to the extent necessary in order to provide a functioning website with our content and services. The processing of personal data regularly only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.

Art. 6 (1) (a) UK GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (b) UK GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) UK GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) UK GDPR serves as the legal basis.

When it is necessary to process personal data for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller, Art. 6 (1) (e) UK GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (f) UK GDPR will serve as the legal basis for the processing of data.

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if required by the data controller by virtue of a legal obligation in the UK or the European Union to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

You may request from the data controller to confirm whether your personal data is processed by them.

If such processing is the case, you can request the following information from the data controller:

• The purpose for which the personal data is processed;
• The categories of personal data being processed;
• The recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed, especially in the case of recipients in third countries or international organisations;
• The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
• The existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the data controller or a right to object to such processing;
• The existence of a right of appeal to a supervisory authority;
• All available information on the source of the data if the personal data is not collected from the data subject;
• The existence of automated decision-making including profiling under Art. 22 (1) and (4) UK GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.

You have the right to request information on whether your personal data will be transmitted to a third country or an international organisation. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 UK GDPR in connection with the transfer.

The data controller will provide you with a copy of the personal data that is the subject of the processing. Freedoms and rights of other persons shall not be affected. For any additional copies you request, the data controller may charge a reasonable fee based on administrative costs. If you make the request electronically, the information must be provided in a common electronic format unless you specify otherwise.

You have the right to obtain from the controller the rectification without delay of inaccurate personal data concerning you and the right to obtain the completion of incomplete personal data.

a) Obligation to erase

If you request from the data controller to delete your personal data with immediate effect, they are required to do so immediately given that one of the following applies:

• Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
• You revoke your consent, to which the processing is allowed pursuant to Art. 6 (1) (a) UK GDPR or Art. 9 (2) (a) UK GDPR and there is no other legal basis for processing the data
• According to Art. 21 (1) UK GDPR you object to the processing of the data given that the processing of the data is justified by a legitimate interest, or you object pursuant to Art. 21 (2) UK GDPR.
• Your personal data has been processed unlawfully.
• The act of deleting your personal data will invoke a legal obligation under UK Law to which the data controller is subject.
• Your personal data was collected in relation to information business services offered pursuant to Art. 8 (1) UK GDPR.

b) Information to third parties

If the data controller has made your personal data public and has to delete the data pursuant to Art. 17 (1) UK GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.

c) Exceptions

The right to deletion does not exist if the processing is necessary

• to exercise the right to freedom of speech and information;
• to fulfill a legal obligation required by local data protection regulations to which the representative is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative;
• for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and (i) and Art. 9 (3) UK GDPR;
• for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) UK GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
• to enforce, exercise or defend legal claims.

You may request the restriction of the processing of your personal data under the following conditions:

• If you challenge the correctness of your personal data for a period of time that enables the data controller to verify the accuracy of your personal data;
• The processing is unlawful, and you refuse the erasure of the personal data and instead demand the restriction of the use of the personal data;
• The representative no longer needs the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
• If you have objected to the processing pursuant to Art. 21 (1) UK GDPR and it is not yet certain whether the legitimate reasons of the data controller outweigh your reasons.

If the processing of personal data concerning you has been restricted, this data may with the exception of data storage only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest.

If the processing has been restricted according to the beforementioned conditions, you will be informed by the data controller before the restriction is lifted.

If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You reserve the right to be informed about the recipients of your data by the data controller.

You have the right to receive your personal data given to the data controller in a structured, standard and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, given that the processing is based on a consent in accordance with Art. 6 (1) (a) UK GDPR or Art. 9 (2) (a) UK GDPR or on a contract in accordance with Art. 6 (1) (b) UK GDPR and the processing is done by automated means.

In exercising this right, you also have the right to maintain that your personal data relating to you are transmitted directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

Subjective to your situation, you have, at any time, the right to object against the processing of your personal data pursuant to Art. 6 (1) (e) or (f) UK GDPR; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling insofar as it is associated with direct mail.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purpose.

You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) UK GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.

You have the right to withdraw your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

You have the right not to subject to a decision based solely on automated processing including profiling that will have legal effect or affect you in a similar manner. This does not apply if the decision:

1. is required for the conclusion or execution of a contract between you and the data controller,
2. is permitted by local legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
3. with your expressed consent.

However, these decisions must not be based on special categories of personal data under Art. 9 (1) UK GDPR, unless Art. 9 (2) (a) or (g) UK GDPR applies and reasonable measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or their representative, to express your opinion on the matter, and to contest the decision.

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, if you believe that the processing of the personal data concerning you violates the UK GDPR.

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 UK GDPR.

If you are located in the United Kingdom, you shall have the right to complain to the Information Commissioner’s Office (ICO). The ICO´s contact details as follows:

Information Commissioner’s Office
Wycliffe House Water Lane,
Wilmslow
Cheshire SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk

In case of transfer of your personal data to a recipient in a third country or to an international organisation, you have the possibility to obtain a copy of the appropriate safeguards pursuant to Article 46 or Article 47 or Article 49 (1) (2) UK GDPR from us by sending an email to dpo@dataguard.co.uk.

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

• Browser type and version used
• The user's operating system
• The internet service provider of the user
• IP address
• Date and time of access
• Web pages from which the user’s system accessed our website
• Web pages accessed by the user’s system through our website

The data is stored in the log files of our system. The data is not stored with the user’s other personal data.

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimise the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

The legal basis for the temporary storage of data is Art. 6 (1) (f) UK GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. The user can object to this. Whether the objection is successful will be determined after evaluating interests. To do so, send an e-mail to dpo@dataguard.co.uk.

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

• Language settings
• Log-in information
• Cookie setting
• Search queries
• Further information that is required for the provision of the website.

The user data collected in this way is pseudonymised by technical precautions. The data is not stored together with other personal data of the users.

We also use cookies on our website, which enable us to analyse the browsing behaviour of our users. As a result, the following data will be transmitted:

• User behaviour on our website
• Further information used for marketing purposes

You can find more information about our use of analytics cookies in our privacy policy under the chapter "Usage of plugins and tools".

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.

The user data collected by technical cookies are not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and thus can constantly optimize our offer.

The legal basis for the processing of personal data using non-technical cookies is Art. 6 (1) (a) UK GDPR.

The legal basis for the processing of personal data using technically necessary cookies Art. 6 (1) (f) UK GDPR. Our legitimate interest here lies in the purposes of data processing stated under 2.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

Cookies are stored on the user's device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

On our website you have the option to subscribe to free marketing initiatives. When registering for marketing initiatives, the data from the input mask is transmitted to us. Your personal data will only be used for carrying out the marketing initiatives, so that DataGuard can communicate relevant messages to subscribers, either by phone, email, or post. Additionally, in order to keep our prospects informed with the development of our products and services, we share our prospect data with our Business Development Representatives who identify potential customers (prospects) who are in job roles that are likely to require DataGuard’s products and Services (which includes DPO as a Service, CISO as a Service, and Consent and Preference Management)

To contact our subscribers with regular marketing emails, and product information that we believe our prospects and subscribers will find interesting.

• On our website, you have the option of subscribing to marketing initiatives. When registering for the marketing initiatives, the data from the input mask is transmitted to us.
• Your personal data will be used for communication via mail or phone to inform you about our product, new content releases, events, and to share helpful information around compliance.
• To invite prospects and subscribers to events and webinars which are relevant to them.

To better understand how individuals interact with our marketing initiatives to deliver a better experience as well as make our content more relevant.

The legal basis for the processing of the data after the user has registered for marketing initiatives is Art. 6 (1) (a) UK GDPR if the user has given his consent via double-opt-in.

As part of the double opt-in process, you will then receive an e-mail from us to confirm your registration via a link contained therein. This process serves to prove that you are the owner of the e-mail address provided during registration and that you have consented to receive the newsletter. In this process, the date and time of your confirmation and your IP address will be stored by us. The legal basis for storing this data is our legal obligation to document your consent, Art. 6 (1) (c) UK GDPR, Art. 7 (1) UK GDPR.

We do not intend to process and store personal data longer than it is necessary for the fulfilment of the intended purposes. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's personal data is therefore stored as long as the subscription to marketing initiatives is active. If you do not confirm your registration, your data will be deleted within 24 hours.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

To unsubscribe from receiving such marketing content, either use the corresponding link in the footer of the email or revoke your consent by email to dpo@dataguard.co.uk.

On our website there is the possibility to subscribe to a free newsletter. When you register for the newsletter, your e-mail address from the input mask is transmitted to us. Your email address will only be used for sending the newsletter.

For the processing of data, your consent is obtained during the registration process and reference is made to this privacy policy.

The purpose of collecting the user's email address is to deliver the newsletter.

The legal basis for the processing of the data after the user has registered for the newsletter is Art. 6 (1) (a) UK GDPR if the user has given his consent via double-opt-in.

As part of the double opt-in process, you will then receive an e-mail from us to confirm your registration via a link contained therein. This process serves to prove that you are the owner of the e-mail address provided during registration and that you have consented to receive the newsletter. In this process, the date and time of your confirmation and your IP address will be stored by us. The legal basis for storing this data is our legal obligation to document your consent, Art. 6 (1) (c) UK GDPR, Art. 7 (1) UK GDPR.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user's email address is therefore stored as long as the subscription to the newsletter is active. If you do not confirm your registration, your data will be deleted within 24 hours.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

To unsubscribe from receiving the newsletter, either use the corresponding link in the footer of the email or revoke your consent by email to dpo@dataguard.co.uk.

You can contact us via the Email address provided on our website. In this case the personal data of the user transmitted with the Email will be stored.

The data will be used exclusively for the processing of the conversation.

Your personal data is stored for the purpose of processing the request transmitted with your communication and, if necessary, to contact you.

The legal basis for the processing of data transmitted in the course of sending an Email is Art. 6 (1) (f) UK GDPR. Our legitimate interest is to respond appropriately to contact requests. If the purpose of the Email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by Email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

If the user contacts us by e-mail, he can object to the storage of his personal data at any time by sending an e-mail to dpo@dataguard.co.uk. In such a case, the conversation cannot be continued.

In this case, all personal data stored in the course of establishing contact will be deleted.

Contact forms are available on our website, which can be used to receive an offer once. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored and the user will receive a single email sent by us.

When sending the message the following data will also be stored:

• Company name
• Phone number (optional)
• Name and surname
• Business email address
• Industry (optional)
• Company size
• Further personal data that is provided voluntarily in the comment section
• IP address of the calling device
• Date and time of contact

The processing of personal data from the input mask serves solely to process the contact or to initiate a contractual relationship.

The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

The legal basis for the processing of data transmitted in the course of sending a contact form is Art. 6 (1) (f) UK GDPR. Our legitimate interest is the appropriate response to contact requests. If the contact via the contact form aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

If the user contacts us via the contact form, he or she can object to the storage of his or her personal data at any time by sending an email to dpo@dataguard.co.uk. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

On our website you have the possibility to download free documents, for example whitepaper, checklists, templates or similar. The email address entered is transmitted to us for the purpose of sending the respective whitepaper.

If you have opted to receive the documents only, no further data processing will take place except for the sending of the documents and the deletion of your data.

The collection of the user's e-mail address is used for the delivery of the requested documents.

The collection of other personal data in the context of consent to further contact, sending of information on products and services and newsletters have decided the processing serves to deliver these.

The legal basis for the processing of the data is based on the user's consent in accordance with Art. 6 (1) (a) UK GDPR.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of consent to further contact, sending of information on products and services, the data is stored for the aforementioned purpose until the user revokes consent to this by means of an unsubscribe button.

The email address data collected for the purpose of sending documents is usually deleted after a period of seven days.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

To revoke your consent, either use the appropriate link in the footer of the email or revoke your consent by emailing dpo@dataguard.co.uk.

There is an application form on our website which can be used for electronic applications. For the provision of the application form we use the recruiting page of the personnel and applicant management software Personio of the Personio GmbH, Rundfunkplatz 4, 80335, Munich, Germany.

If an applicant uses the application form, the data entered into the input mask will be transmitted to Personio and stored there.

Further information can be found in Personio’s privacy policy: https://www.personio.com/privacy-policy/

The following data is processed:

• First name
• Last name
• Address
• Telephone / mobile phone number
• Email address
• Salary expectations
• Curriculum vitae
• Awareness channel
• Other personal data communicated voluntarily in the application process

Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.

After sending your application, you will receive confirmation of receipt of your application documents from us by email.

The data will be used exclusively for processing your application.

The processing of your personal data serves us solely to process your application.

The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.

The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 (1) (b) UK GDPR.

After completion of the application procedure, the data will be stored for up to six months. Your data will be deleted after six months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.

The applicant has the possibility to object to the processing of his/her personal data at any time by sending an email to dpo@dataguard.co.uk. In such a case, the application can no longer be considered.

All personal data stored in the course of electronic applications will be deleted in this case.

To ensure appropriate safeguards for the protection of the transfer and processing of personal data outside the EU, so-called standard contractual clauses (Art. 46 (2) (1) (c ) UK GDPR) have been concluded with X (Formerly Twitter Inc.).

The legal basis for the processing of data that we collect in connection with the use of our corporate presence is Art. 6 (1) (f) UK GDPR. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

On our company website we provide information and offer X (Formerly Twitter Inc.) users the possibility of communication. If you carry out an action on our X (Formerly Twitter Inc.) company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by X (Formerly Twitter Inc.), the company jointly responsible for our company appearance, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company’s presence for information about our products and services.

Publications on the company appearance can contain the following content:

• Information about products
• Information about services
• Sweepstakes
• Advertisement
• Customer contact

Every user is free to publish personal data through activities.

The data generated on the company appearance are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our X (Formerly Twitter Inc.) corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an Email to dpo@dataguard.co.uk.

For further information on the processing of your personal data by X (Formerly Twitter Inc.) and the corresponding objection options, please click here: https://x.com/en/privacy

To ensure appropriate safeguards for the protection of the transfer and processing of personal data outside the UK and EU, the International Data Transfer Agreement (IDTA) with the EU Addendum to the Standard Contractual Clauses (SCC) pursuant to Art. 46 UK GDPR, have been concluded with Youtube.

The legal basis for the processing of data that we collect in connection with the use of our corporate presence is Art. 6 (1) (f) UK GDPR. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

On our company profile we provide information and offer YouTube users the possibility of communication. If you carry out an action on our YouTube company profile (e.g., comments, contributions, likes etc.), you may make personal data (e.g., clear name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by YouTube, which is jointly responsible for DataGuard’s corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.

Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company's profile to provide Information about products and services.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our YouTube corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. For further information on the processing of your personal data by YouTube and the corresponding objection options, please click here: https://policies.google.com/privacy?gl=DE&hl=en

LinkedIn: Linkedin Inc., Sunnyvale, USA

To ensure appropriate safeguards for the protection of the transfer and processing of personal data outside the UK and EU, the International Data Transfer Agreement (IDTA) with the EU Addendum to the Standard Contractual Clauses (SCC) pursuant to Art. 46 UK GDPR, have been concluded with LinkedIn.

On our site we provide information and offer users the possibility of communication.

The corporate presence is used for job applications, information/PR and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate presence. Further information can be found in the privacy policy of:

LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

If you carry out an action on our company website (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

The legal basis for the processing of data that we collect in connection with the use of our corporate presence is Art. 6 (1) (f) UK GDPR. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

Our corporate web presence serves to inform users about our services. Every user is free to publish personal data through activities.

We store your activities and personal data published via our corporate web presence until you object to the processing. In addition, we comply with the statutory retention periods.

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web presence and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an Email to dpo@dataguard.co.uk.

You can find further information on objection and removal options here: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

We use a call tracking solution on our website provided by matelso GmbH, Heilbronner Str. 150, 70191 Stuttgart, Germany (hereinafter: Matelso). Through this application, each visitor to our website is shown their own individual telephone number. If you contact us via this number, we know which website you were visiting based on the number you dialed. This enables us to measure and evaluate the success of the website in question.

The following data will be processed by Matelso:

• Call date
• Duration of the call
• Document path
• Destination number
• Time of the call
• Browser information
• Remote User Agent
• Referrer URL
• Customer ID
• Cookie ID.

If you call a telephone number switched for us by Matelso, information about the telephone call is transferred to a web analysis service used by us (e.g. Google Analytics). Matelso also reads cookies set by our analysis service or other parameters of the website you visit, in particular referrer, document path, remote user agent.

The corresponding information is processed by Matelso according to our instructions and stored on servers in the EU.

The responsibility for providing the telecommunication service lies solely with matelso as the telecommunication service provider. There is also no joint responsibility here within the meaning of Art. 26 UK GDPR.

Further information on the processing of data by Matelso can be found here: https://www.matelso.com/en/privacy-statement

The use of Matelso serves to constantly improve our information offer. To do this, we need to be able to measure and evaluate how the individual parts of our information offering are received by visitors to our website.

The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent the collection as well as the processing of your personal data by Matelso by preventing the storage of third-party cookies on your computer, using the ""Do Not Track"" function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

If you do not agree to the use of an individualised telephone number, you can also contact our sales department directly on . This will not result in any disadvantages for you.

You can find further information on objection and removal options for Matelso at: https://www.matelso.com/en/privacy-statement

We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google).

Through the use of Google Analytics, we investigate, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines. This allows us to better monitor the success of advertising campaigns. Furthermore, we can evaluate the use of our online presence in order to compile reports on your activities and to use other Google services related to the use of our online presence and the Internet. This sets a cookie on your computer. As a result, personal data can be stored and evaluated, including:

• the user's activity (in particular which pages have been visited and which elements have been clicked on),
• Device and browser information (in particular the IP address and operating system),
• data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and
• Data from advertising partners (in particular pseudonymised user IDs).

We also use UTM parameters. UTM parameters (e.g. utm_source, utm_campaign, utm_medium, utm_keyword) are a useful tool for custom campaigns on the Internet. Using UTM parameters, we can track where access to our content comes from. We can use this knowledge to evaluate our campaigns and thus generate more and more efficient traffic for our site.

In order to prevent a third country transfer to Google servers in the USA, we use a proxy server of the service provider JENTIS GmbH, Schönbrunner Str. 231, 1120 Vienna, Austria, which anonymizes your data before transmission to Google. The use of Jentis is based on our legitimate interest (Art. 6 (1) (f) UK GDPR). Jentis carries out the tracking optimisation of online behavioral data of our users for us.

We also use Google Analytics Remarketing as part of Google Analytics, whereby the data collected and evaluated about you is used to play targeted advertising to you. By using this service offered by Google, we merge the data with our Google Ads or Display & Video 360 accounts. Google Ads and Display & Video 360 are also provided by Google.

We use of Google Analytics, including Google Analytics Remarketing, to evaluate the use of our online presence as well as enable the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

We use the Microsoft Advertising Conversion Tracking Tool from Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (Hereinafter referred to as Microsoft Advertising). Microsoft Advertising stores a cookie on your computer if you have reached our online presence via a Microsoft Advertising ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). We only learn the total number of users who clicked on a Bing ad and were then redirected to the Conversion page.

Further information on the collection and storage of data by Microsoft can be found here: https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security#privacy-and-data-protection-policies

Microsoft Advertising and we can recognize in this way that someone clicked on an advertisement, was redirected to our online presence and reached a previously determined target page (conversion page).

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent the collection and processing of your personal data by Microsoft by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link, you can deactivate the use of your personal data by Microsoft: https://account.microsoft.com/privacy/ad-settings/

For further information on objection and removal options against Microsoft, please visit: https://privacy.microsoft.com/en-gb/privacystatement

We use the Hotjar web analytics service provided by Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta (hereinafter: Hotjar) to better understand the needs of our users and to optimize the offering and experience on this website. Using Hotjar's technology, we get a better understanding of our users' experience (e.g. how much time users spend on which pages, which links they click, what they like and dislike, etc.) and this helps us to tailor our offering to our users' feedback. Among other things, Hotjar uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your terminal device and that enable an analysis of your use of our online presence. As a result, personal data can be stored and evaluated, especially the activity of the user (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (user ID).

Hotjar & HubSpot integration.

If you have already contacted us via our website, we store your contact data in our CRM system HubSpot. If you have consented to the use of Hotjar & HubSpot, a link between your behavioral analytics data in Hotjar and your contact data in HubSpot takes place in order to provide you a more tailored support.

Further information on the collection and storage of data by Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy

The use of Hotjar serves to better understand the needs of our users and to optimize the offer on this online presence.

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a “Do Not Track” function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Hotjar: https://www.hotjar.com/legal/compliance/opt-out

For more information on objection and removal options against Hotjar please visit: https://www.hotjar.com/legal/policies/privacy

We use functionalities of the Demodesk Scheduling of Demodesk GmbH, Franz-Joseph Straße 9, 80801, Munich, Bavaria, Germany (hereinafter referred to as: Demodesk). We use Demodesk Scheduling to enable interested parties to book appointments automatically. Demodesk uses cookies for this purpose.

The following personal data are processed by Demodesk:

• Desired date
• Salutation
• Your name
• E-mail address
• Telephone number
• Company data (esp. company name, website, address, country, industry, number of employees)
• IP address
• Session-related data (esp. session URL, web application URL, screen resolution, name of all sessions)
• Timestamp of login
• Communication data (esp. logs of software usage and changes made to data)
• Contract billing and payment data

For more information on how Demodesk Scheduling processes the data, click here: https://demodesk.com/legal/privacy-policy

The use of Demodesk Scheduling allows us to book an appointment for a demo of our product for interested parties.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 (1) (f) UK GDPR. Our legitimate interest here lies in the purposes of data processing stated under 2.

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, such as for tax and accounting purposes.

You can prevent the collection and processing of your personal information by Demodesk Scheduling by disabling the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://noscript.net/) in your browser.

For more information about objection and removal possibilities compared to Demodesk Scheduling, please see: https://demodesk.com/legal/privacy-policy

We use functions of the CMS system Hubspot of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (Hereinafter referred to as HubSpot). This is an integrated software solution that covers various aspects of our online marketing. These include, among other things: Email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (especially traffic sources, access, etc. …), contact management (especially user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).

Other recipients of the data processed by Hubspot are in particular:

• Amazon Web Services, Inc.
• Google, Inc.
• Cloudflare, Inc.
• Twilio, Inc.
• Communications Systems, Inc.
• SendGrid, Inc.
• Snowflake, Inc.
• HubSpot, Inc.
• HubSpot Ireland, Ltd.
• HubSpot Germany GmbH
• HubSpot Australia Pty Ltd.
• HubSpot Asia Pte. Ltd.
• Junction Japan KK
• Latin America Junction, S.A.S.
• HubSpot Sweden

Further information on the collection and storage of data by HubSpot can be found at: https://legal.hubspot.com/privacy-policy

In the course of contact management, company data transmitted by Albacross (e.g. website domain, company address, company size) is compared with the generated HubSpot data. For more information, see ‘Use of Albacross’.

We use the HubSpot plug-in to optimize our website and marketing activities.

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent HubSpot from collecting and processing your personal data by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against HubSpot at: https://legal.hubspot.com/privacy-policy

We use functionalities of the chatbot software HubSpot Chatbot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot). With the help of the HubSpot chatbot we can automatically process user enquiries. The HubSpot chatbot serves us as a contact form to record user enquiries. Cookies are stored by HubSpot on your device.

The following personal data can be processed by HubSpot:

• The activity of the user (such as information about visited pages and which elements were clicked on)
• Device and browser information (such as a Globally Unique Identifier, user token, IP address and operating system)
• Data on the advertisements displayed (such as advertisements displayed and information on whether the user has clicked on them)
• Data from advertising partners (such as pseudonymised user IDs)
• Content of voluntarily transmitted chat messages.

Further recipients of the data processed by HubSpot are in particular

• Amazon Web Services, Inc.
• Google, Inc.
• Cloudflare, Inc.
• Twilio, Inc.
• Communications Systems, Inc.
• SendGrid, Inc.
• Snowflake, Inc.
• HubSpot, Inc.
• HubSpot Ireland, Ltd.
• HubSpot Germany GmbH
• HubSpot Australia Pty Ltd.
• HubSpot Asia Pte. Ltd.
• Junction Japan KK
• Latin America Junction, S.A.S.
• HubSpot Sweden.

For more information on how HubSpot processes the data, please visit: https://legal.hubspot.com/privacy-policy

Further information on the cookies used can be found here: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

We use the HubSpot chat offer to optimise our user interactions through the automated processing of requests and by providing the chat offer as a contact form.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

For information on the lifetime of cookies set by HubSpot, please visit: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent HubSpot from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information on how to object to and remove a complaint against HubSpot, please visit: https://legal.hubspot.com/privacy-policy

The LinkedIn Insight Tag (LinkedIn Insight Tag from LinkedIn Corporation, 1000 W. Maude Ave., 94085, Sunnyvale, California, USA) helps us measure the actions taken on our website, like filling out a form or downloading content, after one of our ads is viewed or clicked on.

The LinkedIn Insight Tag is creating a cookie on our website users’ web browsers when the website is visited. This is a First Party cookies and helps us determine how to improve our campaign results and to measure the effectiveness of our ads.

First Party Cookies are small piece of code that a web-browser stores in a file on the viewer’s computer to remember their activity on a site, like when a viewer has visited a page or downloaded an article from our site. A first-party cookie comes from the domain (or website) the member is browsing.

You may provide your consent via our Cookie Banner in order to activate this feature.

You can find more information about the cookies used here: https://www.linkedin.com/legal/cookie-policy

In particular, the following personal data is processed by LinkedIn:

• URL
• Referrer URL
• IP address shortened or hashed
• Device and browser properties (User Agent) and timestamps

LinkedIn does not share any personally identifiable information with us, but only provides aggregated audience reports and advertisements. LinkedIn also offers a remarketing feature that allows us to display targeted personalised advertising outside of our website without revealing your identity.

In the process, data may be transmitted to LinkedIn servers in the USA.

For more information on how LinkedIn processes the data, please click here: https://www.linkedin.com/legal/privacy-policy

We use LinkedIn Insight Tag to collect information about visitors to our website.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

The direct identifiers of members will be removed within seven days to pseudonymise the data. These remaining pseudonymized data will then be deleted within 180 days.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent LinkedIn from collecting and processing your personal information by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For further information on objection and removal options against Linked Insight Tag, please visit: https://www.linkedin.com/legal/privacy-policy

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.

For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html
and see Google's privacy policy: https://www.google.com/intl/de/tagmanager/faq.html

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymised by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

To prevent the processing of this data by Google you can download and install the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analysing and authenticating the behaviour of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user's activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit: https://policies.google.com/privacy?hl=en-GB

The use of Google ReCaptcha serves to protect our online presence from misuse.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups ("similar target groups") who, for example, have visited certain pages. This makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user's computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB
https://policies.google.com/technologies/partner-sites

The purpose of processing personal data is to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

We use functionalities of the webinar tool GoToWebinar of GoTo Technologies Ireland Unlimited Company, The Reflector, 10 Hanover Quay, Dublin 2, D02R73, Ireland (hereinafter: GoTo). GoToWebinar allows us to schedule and conduct webinars via our website.

The following personal data may be processed by GoTo:

• Name
• E-mail address
• Session duration
• Connections made
• IP address
• Device location
• Language settings
• Operating system used
• Device identifier
• Data disclosed by participants in the course of the webinar

For more information on the processing of data by GoTo, click here: https://www.goto.com/de/company/legal/privacy/international

We use GoToWebinar to plan and conduct webinars. Furthermore, during registration, it can be asked whether the contact data may be used by DataCo GmbH for the purpose of contacting for advertising purposes or forwarded to webinar partners for the purpose of contacting.

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

We use the Consent Manament Platform Usercentrics of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as: Usercentrics). Usercentrics enables us to obtain and manage user consent for data processing and to document it in a legally compliant manner. Usercentrics sets cookies on the user's terminal device for this purpose.

The following data is processed in the process:

• Date and time of the visit
• Device information
• Browser information
• Anonymized IP address
• Opt-in and opt-out data

The data is processed geographically in the European Union.

Further information on the collection and storage of data by Usercentrics can be found here: https://usercentrics.com/privacy-policy/

The processing is carried out in order to obtain the legally required consents for the use of cookies, to manage consent and to document it in a legally compliant manner.

The legal basis for the processing is our legal obligation to obtain and document your consent, Art. 6 (1) (c) UK GDPR, Art. 7 (1) UK GDPR.

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You may prevent the collection and processing of your personal data by Usercentrics by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Users of the CRM software Salesforce of Salesforce.com, Inc., 415 Mission Street, CA 94105, San Francisco, United States (and its representatives in the Union salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636, Munich, Bavaria, Germany) (hereinafter referred to as: Salesforce) have the possibility to extend their own Salesforce configuration with selected Enterprise Apps via Salesforce AppExchange. Via AppExchange we offer the extension "DataGuard Consent & Preference Management".

When users purchase the "DataGuard Consent & Preference Management" service in AppExchange or watch a video of its product demonstration, we receive information in Salesforce about the enterprise contact that is generated as a result. In doing so, the following personal data is processed by Salesforce:

• Last name
• First name
• Salutation
• Job title
• Company name
• Email address
• Company phone number
• Company address

In the process, data is transferred to Salesforce servers in the US. Salesforce has adopted Binding Corporate Rules (BCR, binding internal data protection rules) to allow the transfer of personal data from the UK, EU and EEA to Salesforce locations outside the UK, EU and EEA. You can find Salesforce's Binding Corporate Rules at https://compliance.salesforce.com/en/salesforce-bcrs.

In connection with this processing, this data is stored in our CMS HubSpot of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA. Via HubSpot, we subsequently send a welcome message by email to the relevant interested party or new customer.

For more information about Salesforce's processing of data, please click here: https://www.salesforce.com/eu/company/privacy/

For more information about HubSpot processing of data, please see our privacy policy or click here: https://legal.hubspot.com/privacy-policy

The use of Salesforce AppExchange serves us for selling our product "DataGuard Consent & Preference Management" and in the course of this for contact management. Furthermore, the integration of HubSpot allows us to automate our marketing and sales activities by automatically capturing contacts and sending the email.

The legal basis for the processing of users' personal data is basically the user's consent pursuant to Art. 6 (1) (a) UK GDPR. In addition, the processing may be necessary for the initiation or realization of contractual relationships according to Art. (6) (1) (b) UK GDPR.

Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

Further information on objection and removal options against Salesforce can be found at: https://www.salesforce.com/eu/company/privacy/

Further information on objection and removal options against HubSpot can be found at: https://legal.hubspot.com/privacy-policy

We use functionalities of the lead generation plugin Albacross of Albacross Nordic AB, Tegelbacken 4A, 11152 Stockholm, Sweden (hereinafter referred to as: Albacross). Information collected as a result of cookies being set, which is considered personal data, is processed by Albacross. The data collected and used is the IP address when you visit our website. This is the technical information that enables Albacross to distinguish between different visitors of the same IP address. Albacross stores the domain from the form entry in order to assign the IP address to the respective company within their databases.

The following personal data is thereby processed by Albacross:

• IP address
• technical information that enables different visitors to be distinguished from the same IP address (cookies)

Albacross transmits the lead contact data to third parties for the administration of sales processes who process personal data on behalf of Albacross. The service provider are based within EU/EEA.

For more information on Albacross' processing of data, please click here: https://albacross.com/privacy-policy/

The purpose of using Albacross is for us to generate leads and statistical analysis, this involves adding data from businesses to the Albacross database. In addition to "lead generation", the Albacross database is used for targeted advertising purposes towards other companies and subsequently the data is transferred to external data service providers for this purpose. For the sake of clarity, targeted advertising refers to companies, not individuals.

We also use Albacross to gain insight into the traffic and potentially interested companies visiting our website. The set cookie helps us to determine the frequency and duration of visits by users from your company; only company data (e.g. website domain, company address, company size) is transferred to our internal marketing tool HubSpot (information on HubSpot can be found in XVIII. Plugins and tools used: Use of HubSpot). There the generated company data is compared with our existing company lists for outreach purposes.

The legal basis for the processing of users' personal data for the purpose of "lead generation" and " statistical analysis" is, the user's consent pursuant to Art. 6 (a) UK GDPR.

Your personal information will be stored for 1 years and the logfiles will automatically be deleted after 7 days.

You can revoke your consent at any time by clicking on the button in the lower left corner of the website.

You can prevent the collection as well as the processing of your personal data by Albacross by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.

Further information on revocation and removal options vis-à-vis Albacross can be found at: https://albacross.com/privacy-policy/

We use functionalities of the e-mail verification tool "Clearout.io" of Glitz Blitz Promotions Pvt. Ltd., # 717/60A, Ashraya Building, 2nd Floor,6th Main, 5th Cross, Vijayanagar,Bangalore-560040, India (hereinafter referred to as Clearout.io).

In order to improve the data we collect on our website through our forms, we use Clearout.io for e-mail verification. Clearout.io runs in real-time through a script added on our website and detects whether the user enters a valid email ID or not by sending a server response to the domain name entered by the user with 25+ algorithmic checks drilling down to the level of MX Records. If you have entered an invalid e-mail address, you will be prompted to correct it.

Clearout.io, further gives us insights and analysis on how many contacts have been blocked by this tool and how much savings it has brought us. This can be viewed from the dashboard as part of analytics.

Cookies from Clearout.io are stored on your device.

As a result, the following personal data is processed by Clearout.io:

• E-mail address
• IP address of the calling computer
• Date and time of contact
• Information about the browser type and version used
• The user's operating system.

Further information on the processing of data by Clearout.io can be found here: https://clearout.io/privacy-policy/

The processing of your personal data serves us to verify your e-mail address, i.e. to check whether you have entered a valid e-mail address in our input mask.

The legal basis for the processing of your personal data Art. 6 (1) (f) UK GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

Your personal information will be retained for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, such as for tax and accounting purposes.

You have the right to object to the processing of your personal data at any time by sending an e-mail to dpo@dataguard.co.uk. You can prevent the collection and processing of your personal data by Clearout.io by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.

For more information on revocation and removal options vis-à-vis Clearout.io, please visit: https://clearout.io/privacy-policy/

Contact forms are available on our website, which can be used for registration for one of our events. The data entered by the user in the event form will be transmitted to us and saved and the user will receive a email from us.

When the message is sent, the following data is saved:

• First and Last Name
• E-mail address
• Other personal data that are voluntarily provided in the comment field
• IP address of the calling computer
• Date and time of contact

The processing of the personal data from the form serves us only to process the registration and to plan the respective events. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected, and statutory retention periods no longer require the receipt of the data.

You have the right to revoke your declaration of consent under data protection law at any time by sending an email to dpo@dataguard.co.uk. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

All personal data stored in the course of contacting us will be deleted in this case.

We process personal data that we receive from you through your participation at the Female Empowerment event. Among these, we process in particular:

• Livestream-recordings
• Video recordings (if the laptop-camera is switched on)
• Photos
• Data of participants (name, company name)

We process your personal data for the following purposes:

• For the broadcasting of the event
• For internal reporting of the Female Empowerment event series
• For promotional purposes for our company on social networks

In addition, the video recordings will be published for marketing purposes after the event:

• On the website https://www.dataguard.de/ https://www.dataguard.co.uk/ https://www.dataguard.com/
• On social or professional networks (YouTube, LinkedIn, X (Formerly Twitter Inc.), Kununu, Glassdoor).

Processing of your personal data for any other purpose is not intended.

Insofar as we obtain the consent of the data subject for processing operations of personal data, Art. 6 (1) (a) UK GDPR serves as the legal basis. You can revoke your consent at any time by sending an e-mail to dpo@dataguard.co.uk.

4. How long will your personal data be stored? We do not store your personal data for longer than is necessary for the purpose for which it was collected. This means that data is destroyed or deleted from our systems as soon as it is no longer needed. Reasonable steps will be taken by us to ensure that your personal data is only processed under the following conditions:

• for the duration that the data is used to provide you with a service
• as required by applicable law, contract or in respect of our legal obligations
• only for as long as necessary for the purpose for which the data was collected, or longer if required by contract, applicable law, using appropriate safeguards.

If the data is no longer required for the fulfilment of contractual or legal obligations, it is regularly deleted unless its - temporary - retention is still necessary.

If we use a service provider (e.g. a Eventmanager) in the sense of processing, we remain responsible for the protection of your data. All processors are obliged to treat your data confidentially and to process it only in the context of providing the service.

For the realisation of our event we use the platform:

Microsoft Ireland Operations Limited: One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland

The data is transferred to Microsoft servers in the USA. Part of the data processing agreement with Microsoft is the International Data Transfer Agreement (IDTA) with the EU Addendum to the Standard Contractual Clauses (SCCs) (Art. 46 UK GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the UK and EU.

For more information on Microsoft’s’ processing, please visit: https://privacy.microsoft.com/de-de/privacystatement

The following data will be used:

• Name
• Video image (if camera was switched on)
• Email address
• IP address
• Metadata of the end-use device.

The purpose is to register for the event and to conduct it as a virtual event (information about the event, broadcast of the event, possibility to ask and answer questions, exchange of information with other participants, feedback loops to improve the event). Furthermore, your data will be published on the internet on our website and on social or professional networks. Under certain circumstances, this may result in further use by third parties or complete deletion.

We process personal data that we receive from you through your participation at the EPIC-SUMMIT event. Among these, we process in particular:

• Livestream-recordings
• Video recordings
• Photos
• Data of participants (name, company name).

We process your personal data for the following purposes:

• For the broadcasting of the event
• For internal reporting of the EPIC event
• For promotional purposes for our company on social networks.

In addition, the video recordings will be published for marketing purposes after the event:

• On the website https://www.dataguard.de/
• On social or professional networks (YouTube, LinkedIn, X (Formerly Twitter Inc.), Kununu, Glassdoor).

Processing of your personal data for any other purpose is not intended.

Insofar as we obtain the consent of the data subject for processing operations of personal data, Art. 6 (1) (a) UK GDPR serves as the legal basis. You can revoke your consent at any time by sending an e-mail to dpo@dataguard.co.uk.

We do not store your personal data for longer than is necessary for the purpose for which it was collected. This means that data is destroyed or deleted from our systems as soon as it is no longer needed. Reasonable steps will be taken by us to ensure that your personal data is only processed under the following conditions:

• for the duration that the data is used to provide you with a service
• as required by applicable law, contract or in respect of our legal obligations
• only for as long as necessary for the purpose for which the data was collected, or longer if required by contract, applicable law, using appropriate safeguards.

If the data is no longer required for the fulfilment of contractual or legal obligations, it is regularly deleted unless its - temporary - retention is still necessary.

If we use a service provider (e.g. a Eventmanager) in the sense of processing, we remain responsible for the protection of your data. All processors are obliged to treat your data confidentially and to process it only in the context of providing the service.

For the realisation of our event we use the platform:

Microsoft Ireland Operations Limited: One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland

The data is transferred to Microsoft servers in the USA. Part of the data processing agreement with Microsoft is the International Data Transfer Agreement (IDTA) with the EU Addendum to the Standard Contractual Clauses (SCCs) (Art. 46 UK GDPR).These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the UK and EU.

For more information on Microsoft’s’ processing, please visit:https://privacy.microsoft.com/de-de/privacystatement

The following data will be used:

• Name
• Video image (if camera was switched on)
• Email address
• IP address
• Metadata of the end-use device.

The purpose is to register for the event and to conduct it as a virtual event (information about the event, broadcast of the event, possibility to ask and answer questions, exchange of information with other participants, feedback loops to improve the event). Furthermore, your data will be published on the internet on our website and on social or professional networks. Under certain circumstances, this may result in further use by third parties or complete deletion.

Selected information, which is relevant for creating an offer/contract.

This may include:

• Industry
• Key questions
• Number of employees
• Business e-mail address
• Telephone number
• First and last name
• Name of the company
• Size of the company
• Address of the company
• Desired payment method
• VAT ID
• Start Date of contact.

We obtain this information directly from you either in oral or written form.

To create the correct offer for your company, which entails all information needed to set-up a successful relationship.

We process your personal data on the basis of legitimate interest (Art. 6(1)(f) UK GDPR) to provide you with the offer, and on the basis of contract performance (Art. 6(1)(b) UK GDPR) in order to conclude our Services Agreement with you.

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. If you wish to learn more about out data retention practices, you may email us at dpo@dataguard.co.uk.

We also store your personal data in Pandadoc (153 Kearny St, San Francisco, CA 94108 United States).

The data is transferred to Pandadoc servers in the USA. Part of the data processing agreement with Pandadoc is the International Data Transfer Agreement (IDTA) with the EU Addendum to the Standard Contractual Clauses (SCCs) (Art. 46 UK GDPR). These are to be classified as a safeguard for the protection of the transfer and processing of personal data outside the UK and EU.

Further information on the collection and storage of data by Pandadoc can be found here: https://www.pandadoc.com/privacy-policy/