Consent management for better marketing and compliance

Your customers are now more conscious than ever. 79% of consumers don´t trust organisations to do the right thing with their data. 

Data protection laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), mandate that businesses obtain explicit consent from individuals before collecting and processing their data. However, customer consent is not just about compliance; it's also about data quality. When you have clear and informed consents from your customers, the data you collect is more accurate and valuable. This leads to better-targeted marketing campaigns and more relevant customer experiences. It demonstrates your commitment to respecting your customers' privacy choices, fostering trust and long-term loyalty. 

Find out more with our free resources:

• It’s time to realise the true power of preference management
• Buyer's Guide: Consent & Preference Management Software