Report: Attitudes to Data

How do consumers and businesses feel about data management practices, and what can be done to close the gap between expectations and reality?

In 2020, we created two surveys completed by over 400 consumers and organisations in the UK. The goal? Determine whether consumers feel the same as the organisations they interact with regarding the use and management of their data.

Our report reveals the critical results of the two surveys, including fascinating correlations and differences between the two audiences looking at the most important topics of data privacy and consent. For example, 72% of respondents said that it is not easy for them to understand how organisations use their data and would like more control over how their data is being used.

Is your organisation already addressing those needs?

This report gives you a comprehensive overview of what your customers care most about and also provides you with some head-starts to assess your business’s performance in these fields.